Mazda believes that being able to drive on your own is one of the ways to get more out of life.
With an assumption that a vehicle is driven by human being, Mazda provides advanced driving support technology to keep kind eyes on the driver.
The technology helps the driver to enjoy driving, freedom of travel, and contributes to protecting customer’s lifestyle and the purpose of life.
Mazda delivers the following values to achieve its advanced driving support technology vision.
More safety and peace of mind for all
Technology always keeps kind eyes on the driver, and provides assistance depending on the condition that the driver is in.
When the driver is no longer able to drive, the technology takes over the vehicle control, stops the vehicle safely to prevent grave accidents and reduce damage.
Safer and more flexible driving and travel in different traffic environments
Advanced driving support technology is leveraged to provide enhanced safety and peace of mind in different traffic
environments, including ordinary roads and highways.
Helping different kinds of people gain confidence in driving
and enjoy enriched, liberated driving and travel experience
Mazda helps people, regardless of age and gender, to drive with a purpose, and embrace a more active attitude to life through empowered driving experience.