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Large products developed with a focus on reducing environmental burden and enhanced product value

Mazda’s Large Products Technology refers to a group of technologies applied to four large SUV models that are globally launched by the end of 2023. The Technology was developed to further reduce environmental burden during a transition to EVs, and to deliver enhanced product value that caters to the needs of customers seeking premium models.

To reduce environmental burden, Mazda developed new Multi-solution Architecture for use in longitudinal power units, so that appropriate combinations from Mazda’s engine line-up: mild hybrid engine, plug-in hybrid engine, straight-four and straight-six gasoline, and straight-six diesel engines, are provided to meet the local regulations and customer’s requirements in different markets and regions.

To prepare for once-in-a-century paradigm shift in the automotive industry that is increasingly defined by CASE, Mazda’s Large Products Technology is aimed at achieving essential reduction of energy consumption.
In addition, based on the company’s ongoing pursuit of human-centric development philosophy, the Large Products Technology has been reinforced with software-first structure that enables delivery of diverse values in a highly efficient manner.

CONTENTS

 

CONCEPT

Achieving essential reduction of environmental burden

As a part of its initiatives to achieving carbon neutrality by 2050,
Mazda has adopted the Multi-Solution approach and set an essential CO2 emission reduction goal
from a Well-to-Wheel perspective.

Multi-Solution

Mazda’s Large Products Technology is built upon its Multi-solution Architecture,
which was developed for use in a longitudinal power unit that accommodates mild hybrid, plug-in hybrid,
straight-four and straight-six gasoline, and straight-six diesel engines.

The Technology is being applied to Mazda’s Large Products, a group of four midsize SUVs that are bigger than the MAZDA CX-5 and CX-50
with a broader price range, to be launched by the end of 2023.

The purposes of the Large Product group are two-fold:

1 Further reduction of environmental burden
caused by internal combustion engine models
during the transition to EVs

  • ● Improving efficiency of engines by increasing engine displacement and cylinders.
  • ● Launching appropriate P-HEVs/M-HEVs that suit each country’s policies and infrastructure. (enhancing scalability of electrification technologies based on Common Architecture Concept.)

2 Enhanced product value that satisfies
the needs of customers seeking
premium models

  • ● Powerful driving dynamics for the driver to confidently navigate bigger-sized vehicles powered by bigger displacement engine.
  • ● A unique proportion paired with outstanding handling stability.

The automotive industry today is going through once-in-a-century paradigm shift.
To keep up with the current requirements best represented by CASE– Connected (IoT), Autonomous driving (Autonomous car),
Shared (Car sharing) and Electric (EV), Mazda has adopted the following three policies.

1 Achieving carbon neutrality by 2050

 

As the world is clearly shifting toward EVs, saving energy consumption is the most critical issue. In addition to addressing alternative fuels such as carbon-neutral liquid fuel and biofuel, improving efficiency of internal combustion engine to a level set as a goal is paramount.

2 Stretching value proposition

 

Building upon Mazda’s history of manufacturing cars that meet the safety standards, evolving hardware performance by controlling software is an efficient way of delivering broader value proposition for today and in the future.

3 Human-centric development philosophy

Mazda believes that being in control of a vehicle with full confidence revitalizes the driver, both physically and mentally.
And we are not just talking about experienced drivers.
By engaging different drivers through driving, Mazda hopes to energize every driver and help him/her embrace a more active attitude to life.


Full presentation video

(duration: 10 minutes 29 seconds)

 

POWERTRAIN

Based on a platform with a longitudinal engine layout, Mazda has developed new electric drive systems such as plug-in hybrid, 48v mild hybrid system,
as well as torque converter-less 8-speed AT and AWD system on top of existing straight-six SKYACTIV-G/D/X engines.

Three key points

1 Environmental performance

Adapting to alternative fuel, improving gas emission performance and achieving carbon neutrality are a few examples of Mazda’s initiatives to improve its environmental performance.

2 Driving dynamics

Enhanced quality of driving was achieved by use of highly responsive, direct and dynamic power source.

3 Mental invigoration

Seamless acceleration, direct feel, responsiveness, and rhythmic driving realized by 8-speed AT and ideal pedal work space are all aimed at invigorating driver’s heart and mind.

Based on a platform with a longitudinal engine layout,
Mazda has developed new electric drive systems such as plug-in hybrid, 48v mild hybrid system,
as well as 8-speed AT without torque converter and AWD system on top of existing inline-six SKYACTIV-G/D/X engine.
Discover more about some of Mazda’s newly developed engines.

Multi-solution approach enabled by a platform with a longitudinal engine layout

e-SKYACTIV D
e-SKYACTIV PHEV

Full presentation video

(duration: 11 minutes 17 seconds)

 

PLATFORM

Evolving “human-centric design”

Mazda is a car company that celebrates driving by delivering “Jinba Ittai” driving experience.

Like a horse rider who is at one with its horse, Mazda wants drivers to be touched, energized and gain confidence in driving, and share the joy of travel with their passengers through a comfortable cabin space.

To achieve this vision, Mazda has adopted a unique approach based on its “human-centric product development philosophy”, which was further evolved for the Large Products Technology.

For a platform characterized by a longitudinal engine layout and rear wheel drive-based AWD,
an ideal front-rear weight distribution was achieved to equalize weight on each tire. Together with fine handling and enhanced stability, driving dynamics was greatly improved by combining AWD with rear wheel drive.

To create vehicles with bigger power and size that drivers can control with confidence, like an extension of their body, Mazda paid attention to how people can use tools, such as chopsticks and hammers, like a part of their body (physical expansion capability). With this in mind, Mazda worked on “vehicle’s swift response to driver’s operation (synchronization) ,” “maintaining synchronization by eliminating the impact generated by disturbances, such as uneven road surface and change of driver’s operation,” and “design that enables driver to feel the vehicle response through five human senses.”

Vehicle’s swift response to driver’s operation (synchronization)
Maintaining synchronization by eliminating the impact generated by uneven road surface and change of driver’s operation
A design that allows the driver to accurately feel the vehicle response through all five senses

To evolve vehicle handling stability, Mazda leveraged human capabilities to give drivers an “at-will” control of their vehicle.
Both drivers and passengers are less likely to feel carsick or fatigue from being in a driving vehicle.
Driving feels increasingly enjoyable and rhythmical.

The new dimension of vehicle control experienced by the driver

Enhanced ride comfort and driving rhythmicality


Full presentation video

(duration: 12 minutes 21 seconds)