For Mazda, a car is not simply a mass of metal.
Every car we create has a life of its own.

Creating an emotional connection between the car and the driver,
which feels like a deep bond between a rider and his/her horse.
Mazda’s “KODO DESIGN” is an expression that makes an ongoing
pursuit of the form that reflects such connection.

Mazda is committed to further developing the “KODO DESIGN”
and create an expression of “redefined elegance”
rooted in Japanese aesthetics.

Creating a car with its own life takes much more than giving it a shape.

Mazda stood up to a challenge of single-mindedly focusing on
giving life to the car’s form, realized by skillful expertise of our
master craftsmen called “Takumi”.
Their masterful expertise and techniques were developed, honed
and passed on to the new generations of our craftsmen
throughout the history of Mazda Design.

We challenge ourselves to breath life into our cars by
by eliminating unnecessary elements to create an abundance of space
that reflects “less is more” Japanese aesthetics,
and also through a delicate, subtle expression of light
refined to the extreme.